Just like Dove : here's another advertisement that didn't think of how offensive their self-promotion really is... At this point? Expected, but still disappointing.
In this advertisement, Pepsi attempts to promote their soda with a cameo of Kendall Jenner. Clearly using her to their advantage, it still stirred up social media conversations and is responsible for all the offensive comments that came out of it. In a world where the acceptance of other cultures and ethnicities are still in the progress of coming into terms of peace, Pepsi decides to make a privileged rich white woman the star of this commercial which completely contradicts the whole idea of having people of several backgrounds there. Rather than empowering the different cultures in the protest they have filmed and directed, having Kendall Jenner there doing what she can without any consequences kind of discriminates everyone else.
This relates to the civil rights movement that happened in the 1960s because African Americans still do not receive the same rights as white people. Though on paper today, black people have the same rights, but the way these laws are executed do not reflect on any sort of equality. Police brutality is a huge problem today that many people protest. Not just African Americans, but anyone of any culture that is considered to be a minority. White supremacy still exists today, but a lot more subtle and with the presidency of the United States and his own values & perspectives does not help our progress of growing from racism and stereotypes.
When Kendall Jenner was seen in this commercial, it was already bad enough that it represented the supremacy that (some) white people feel entitled to. With police brutality still occurring today, Kendall Jenner giving the Pepsi can to the officier without any consequences especially during a protest is an accurate portrayal of what would actually happen. White people have that privilege of security and safety when it comes to interacting with the police force, while every other ethnicity (which were represented in the commercial) would either be completely ignored, abused, or violated by these police officiers. Having Kendall Jenner in this commercial completely ignores the empowerment and unity that Pepsi (seemingly) attempted to show.
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